Strategic Management, Organisation & Marketing
This is a selection of bachelor and master courses which are taught in English either in the winter semester (WS) or the summer semester (SS). Typically courses in the master program require some background in Strategic Management, Organisation & Marketing. However, there is no formal restriction for bachelor students. Therefore, students have to find out individually whether they can manage the course.
Cross-Cultural-Management 1 (Bachelor, 6 ECTS)
Cross-Cultural-Management 2 (Bachelor, 6 ECTS)
International Marketing (Bachelor, 6 ECTS)
International Marketing Strategy Simulation (Master, 6 ECTS)
Communication in Business and Economics / Recherche und journalistische Darstellungsformen im crossmedialen Wirtschaftsjournalismus (Master, 6 ECTS)
Digital Marketing I (Master, 6 ECTS)
(Strategy and) Innovation Management (Bachelor, 6 ECTS)
Corporate Entrepreneurship (Master, 6 ECTS)
International Marketing (Bachelor, 6 ECTS)
Cross-Cultural-Management 1 (Bachelor, 6 ECTS)
Cross-Cultural-Management 2 (Bachelor, 6 ECTS)
International Marketing Strategy Simulation (Master, 6 ECTS)
Incentives in organisations (Master, 6 ECTS)
Sales and Customer Relationship Management / Unternehmertum, Wettbewerb und Strategie (Bachelor, 6 ECTS)
10519100 I Download Syllabus
E-Commerce (Master, 6 ECTS)
10512000 I Syllabus
