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Faculty of Business Management and Economics

Strategic Management, Organisation & Marketing

This is a selection of bachelor and master courses which are taught in English either in the winter semester (WS) or the summer semester (SS). Typically courses in the master program require some background in Strategic Management, Organisation & Marketing. However, there is no formal restriction for bachelor students. Therefore, students have to find out individually whether they can manage the course.

Cross-Cultural-Management 1 (Bachelor, 6 ECTS)

10523620 | Download Syllabus

Cross-Cultural-Management 2 (Bachelor, 6 ECTS)

10523630 | Download Syllabus

International Marketing (Bachelor, 6 ECTS)

10619100 | Download Syllabus

International Marketing Strategy Simulation (Master, 6 ECTS)

10619200  | Download Syllabus

Communication in Business and Economics / Recherche und journalistische Darstellungsformen im crossmedialen Wirtschaftsjournalismus (Master, 6 ECTS)

 10222000 | Download Syllabus

Digital Marketing I (Master, 6 ECTS)

326419 I  Download Syllabus

(Strategy and) Innovation Management (Bachelor, 6 ECTS)

10581000 | Download Syllabus

Corporate Entrepreneurship (Master, 6 ECTS)

10585800 | Download Syllabus

International Marketing (Bachelor, 6 ECTS)

10619100 | Download Syllabus

Cross-Cultural-Management 1 (Bachelor, 6 ECTS)

10523620 | Download Syllabus

Cross-Cultural-Management 2 (Bachelor, 6 ECTS)

10523630 | Download Syllabus

International Marketing Strategy Simulation (Master, 6 ECTS)

10619200  | Download Syllabus

Incentives in organisations (Master, 6 ECTS)

10579200 | Download Syllabus