Deutsch Intern
Chair for Human Resource Management and Organisation

Introduction to Business Administration

Lecture: 2 SWS (Event number 1057000)

Lecture start: 02.11.2020

Due to the corona pandemic, we will unfortunately offer our lecture "Introduction to Business Administration" in the winter semester 2020/2021 without attendance.
All important information and documents will be available in our course room. (https://wuecampus2.uni-wuerzburg.de/moodle/course/view.php?id=42401)

Tutorial: 2 SWS (event number 1057004)

Start: 02.11.2020

For the tutorial, there are both classroom sessions and an online option. All dates for the classroom tutorial can be found in WueStudy.
Registration deadlines: Tuesday, 27.10.2020, 08.00 o'clock until Friday, 30.10.2020, 12.00 o'clock and an additional registration deadline: 31.10.2020, 10.00 o'clock until 15.12.2020, 24.00 o'clock

All important information about the tutorial and documents can be found in the course room. (https://wuecampus2.uni-wuerzburg.de/moodle/course/view.php?id=42401)

Examination at the end of the semester (60 minutes)


1 Subject of Business Administration

  1  Terminologies 
      (e.g., maximum / minimum principle, business entities,…)
  2  Business administration functions
      (e.g., purchase [optimal order quantity], production, sales, finance [Cash Flow],…)
  3  Business types
  4  Business administration subsections
  5  Business administration within the scientific system
      (e.g., scientific theory, theory construction, value judgments,…)

2 From Surveys to Causal Relationships

  1  Research question/research method
  2  Correlation vs. causal relationships
  3  Consequences of spurious correlation

3 Corporate Environment 

  1  Social environment
  2  Economic environment
      (e.g., tax system, location decision,…)
  3  Legal environment

4 Goals, Strategies and Organizational Structures of Companies

  1  Goals
       (e.g., concept of corporate goals, goal classification, goal formation process, stakeholder and
       their goals, criteria of target systems,…)
  2  Strategies and strategic planning
      (e.g., strategy types, competitive strategies, product life cycles, learning curve concept,…)
  3  Organizational structures
      (e.g., degree of organization, functional organization, divisional organization, matrix

5 Decisions

  1  Basics
      (e.g., methodological level, rationality, phases of decision making, utility function, risk
       vs. uncertainty,…)
  2  Basic decision models in case of risk and one goal
      (e.g., action alternatives, environmental conditions, outcome/decision matrix, preferences, …)
  3  Decision criteria in case of risk
      (e.g., axioms of the expected utility theory, linear transformation, risk perception, security
       equivalent, μ - σ - principles, …)
  4  Decision anomalies
      (e.g., ambiguity aversion, reference points effects, prospect theory,…)
  5  Multilevel decisions
      (e.g., roll-back method, …)
  6  Decisions in case of many goals
      (e.g., additive model, trade-off method,…)
  7  Interdependent decisions
      (e.g., Nash equilibrium, iterated games, subgame perfect equilibria,…)
  8  Group decisions
      (e.g., measures against the groupthink phenomenon, aggregation of individual decisions,
       voting modalities, …)


  • Weber, W.; Kabst, R. (2014): Einführung in die Betriebswirtschaftslehre. 9. Auflage, Gabler.
  • Neus, W. (2018): Einführung in die Betriebswirtschaftslehre. 10. Auflage, Mohr Siebeck.
  • Eisenführ, F.; Weber, M.; Langer, T. (2010): Rationales Entscheiden. 5. Auflage, Springer Verlag.
  • Laux, H.; Gillenkirch, R., Schenk-Mathes, H. (2012): Entscheidungstheorie. 8. Auflage, Springer Verlag.
  • Kieser, A.; Oechsler, W.A. (2004): Unternehmenspolitik. 2. Auflage, Schäffer-Poeschel.