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Intern
Wirtschaftswissenschaftliche Fakultät

Strategic Management, Organisation & Marketing

This is a selection of bachelor and master courses which are taught in English either in the winter semester or the summer semester. Typically courses in the master program require some background in Strategic Management, Organisation & Marketing. However, there is no formal restriction for bachelor students. Therefore, students have to find out individually whether they can manage the course.

Cross-Cultural Management 1 (Bachelor, 6 ECTS)

10523620 | Download Syllabus

Cross-Cultural Management 2 (Bachelor, 6 ECTS)

10523630 | Download Syllabus

International Marketing (Bachelor, 6 ECTS)

10619100 | Download Syllabus

International Marketing Strategy Simulation (Master, 6 ECTS)

10619200  | Download Syllabus

Communication in Business and Economics / Recherche und journalistische Darstellungsformen im crossmedialen Wirtschaftsjournalismus (Master, 6 ECTS)

 10222000 | Download Syllabus

Digital Marketing I (Master, 6 ECTS)

326419  I  Download Syllabus

(Strategic and) Innovation Management (Bachelor, 6 ECTS)

10581000 | Download Syllabus

Corporate Entrepreneurship (Master, 6 ECTS)

10585800 | Download Syllabus

Corporate Strategy (Master, 6 ECTS)

10585810Download Syllabus

International Marketing (Bachelor, 6 ECTS)

10619100 | Download Syllabus

Cross-Cultural Management 1 (Bachelor, 6 ECTS)

10523620 | Download Syllabus

Cross-Cultural Management 2 (Bachelor, 6 ECTS)

10523630 | Download Syllabus

International Marketing Strategy Simulation (Master, 6 ECTS)

10619200  | Download Syllabus

Incentives in Organisations (Master, 6 ECTS)

10579200 | Download Syllabus

Sales and Customer Relationship Management / Unternehmertum, Wettbewerb und Strategie (Bachelor, 6 ECTS)

10519100 I Download Syllabus

E-Commerce (Master, 6 ECTS)

10512000 I Syllabus

Entrepreneurship (Bachelor, 6 ECTS)

Digital Entrepreneurship (Master, 6 ECTS)