Chair of Logistics and Quantitative Methods

Seminar: Supply Chain Competition

Master Seminar: Supply Chain Competition


This is a capstone course that combines aspects of Purchasing, Logistics, Production & Supply Chain Management. Ideally, participants have attended a number of lectures in these fields.


Please send all the application material to our office (bwl11@wiwi.uni-wuerzburg.de)

Application Material:
An overview of the courses that you have attended in the area of Value Chain Management including a grade sheet (Notenübersicht).
“Drop-out” declaration: The game is designed for groups of 4 students. We will not accept drop-outs, i.e. if you apply for the course and you are admitted, you have to complete the course. Else, the learning experience of all others in your group will be jeopardized. Also, we pay a fee of approximately € 50 per student; if you drop out, the money is wasted. Therefore, we request the following confirmation in writing: “I am aware that if I am admitted to the course and I choose to drop out, I will have to personally cover the cost of the game (approximately € 50). Also, I acknowledge that in case of dropping out, I will not be admitted to this specific course at any time in future.”
Attendance is mandatory, since all the players are required for successful completion of the simulation.

Dates winter term 2019/20

Application Deadline: October 18th, 2019
Introduction Workshop: October 21st, 14.00-16.00,Room: SR 112
Business Simulation: October 28th - December 9th
Intermediate Workshop: November 13th, 14.00-16.00, Room: SR 112
Paper Deadline: January 17th, 2020
Presentation Workshop: January 22nd, 14.00 -16.00, Room: SR 112

For updates & changes: wuestudy


5 CPs


The components of a value chain are traditionally seen and administered as separate entities: the operations manager tries to optimize processes in production and warehousing, the purchasing manager wants to minimize purchasing prices, the sales manager’s efforts are aimed at maximizing revenue, while, hopefully, a supply chain manager tries to coordinate this complex array of tasks and incentives.
However, current practices very often ignore how the decisions taken by these different managers may inadvertently affect the overall performance of a different “area” – value chains are complex systems, where changing the value of one variable affects the functioning of the whole system.
The main objective of this seminar is to familiarize participants with the application of quantitative methods in a business (simulation) environment. Participants can choose their approach freely, and in the end, they should be able to apply quantitative methods to practical settings, anticipate the consequences of decisions and understand how coordination can benefit a company’s performance.
Thanks to the game “The Fresh Connection”, they will be assigned to the role of either purchasing, operations, supply chain or sales manager; as objective, they will be requested to improve the performance (measured by Return on Investment) of “The Fresh Connection”, a producer of fresh fruit juice, through a series of decisions.
“The Fresh Connection” is a business simulation, a powerful and innovative learning method applied by many business schools and companies around the world, aimed at replicating a real business environment in a classroom setting. You can obtain further information at: www.thefreshconnection.eu .


Pascal Notz (pascal.notz@uni-wuerzburg.de)