Team

Prof. Dr. Lucas Stich studierte Wirtschaftswissenschaften (B.Sc.) an der Goethe-Universität Frankfurt am Main. Anschließend studierte er Betriebswirtschaftslehre (M.Sc.) an der Katholischen Universität Eichstätt-Ingolstadt und der University of Nottingham, Vereinigtes Königreich. Es folgten der Master of Business Research und die Promotion am Institut für Electronic Commerce & Digitale Märkte an der Fakultät für Betriebswirtschaft der Ludwig-Maximilians-Universität (LMU) München. Forschungsaufenthalte führten ihn an die University of Alberta, Kanada und die University of California, Los Angeles (UCLA), USA.

• Marketing Analytics
• Electronic Commerce
• Pricing & Auctions
• Crowdsourcing Markets
• Behavioral und Experimental Economics

Google Scholar Profile

Beiträge in Zeitschriften

• Harter, A., Stich, L., & Spann, M. (2024). The Effect of Delivery Time on Repurchase Behavior in Quick Commerce. Journal of Service Research, forthcoming. https://doi.org/10.1177/10946705241236961.
   
• Stich, L., Spann, M., & Schmidt, K. M. (2022). Paying for Open Access. Journal of Economic Behavior & Organization, 200, 273–286. https://doi.org/10.1016/j.jebo.2022.05.023.
   
• Dowling, K., Stich, L., & Spann, M. (2020). An Experimental Analysis of Overconfidence in Tariff Choice. Review of Managerial Science, 15(8), 2275–2297. https://doi.org/10.1007/s11846-020-00425-w.
   
• Rußell, R., Berger, B., Stich, L., Hess, T., & Spann, M. (2020). Monetizing Online Content: Digital Paywall Design and Configuration. Business & Information Systems Engineering, 62(3), 253–260. https://doi.org/10.1007/s12599-020-00632-5.
   
• Dowling, K., Guhl, D., Klapper, D., Spann, M., Stich, L., & Yegoryan, N. (2020). Behavioral Biases in Marketing. Journal of the Academy of Marketing Science, 48, 449–477. https://doi.org/10.1007/s11747-019-00699-x.
   
• Spann, M., Stich, L., & Schmidt, K. M. (2017). Pay What You Want as a Pricing Model for Open Access Publishing? Communications of the ACM, 60(11), 29–31. https://doi.org/10.1145/3140822.
   
• Krämer, F., Schmidt, K. M., Spann, M., & Stich, L. (2017). Delegating Pricing Power to Customers: Pay What You Want or Name Your Own Price? Journal of Economic Behavior & Organization, 136, 125–140. https://doi.org/10.1016/j.jebo.2017.01.019.
   
• Krämer, F., Schmidt, K. M., Spann, M., & Stich, L. (2017). Buyer and Seller Data from Pay What You Want and Name Your Own Price Laboratory Markets. Data in Brief, 12, 513–517. https://doi.org/10.1016/j.dib.2017.04.049.
   
• Stich, L., Golla, G., & Nanopoulos, A. (2014). Modelling the Spread of Negative Word-of-Mouth in Online Social Networks. Journal of Decision Systems, 23(2), 203–221. https://doi.org/10.1080/12460125.2014.886494.
   

Konferenzbeiträge

• Stich, L., Spann, M., & Häubl, G. (2022). Product Transparency in Online Selling Mechanisms: Consumer Preference for Mystery Products. Proceedings of the 51st European Marketing Academy (EMAC) Conference, Budapest, Hungary.
   
• El-Gayar, A., Guhl, D., Stich, L., & Spann, M. (2022). Lack of Transparency: Understanding How Consumers Handle Missing Information in Markets with Mystery Products. Proceedings of the 51st European Marketing Academy (EMAC) Conference, Budapest, Hungary.
   
• Zeithammer, R., Stich, L., Spann, M., & Häubl, G. (2021). Risky Consumer Decision Making in Costly Participative Pricing. Advances in Consumer Research (ACR), Vol. 49, Seattle, WA, USA.
   
• Rußell, R., Stich, L., Berger, B., Spann, M., & Hess, T. (2020). Consumer Response to Digital Paywall Configurations: Choice vs. Quantity Restrictions. Proceedings of the 41st International Conference on Information Systems (ICIS), Hyderabad, India.
   
• Stich, L., Ungemach, C., Fuchs, C., & Spann, M. (2019). The Effect of Disclosing Labor Cost on Consumer Preference. Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg, Germany.
   
• Stich, L., Spann, M., & Häubl, G. (2018). Product Transparency in Online Selling Mechanisms: Consumer Preference for Opaque Products. Advances in Consumer Research (ACR), Vol. 46, Dallas, TX, USA.
   
• Zeithammer, R., Stich, L., Spann, M., & Häubl, G. (2015). Paying for a Chance to Save Money: Participation Fees in Name-Your-Own-Price Selling. Advances in Consumer Research (ACR), Vol. 43, New Orleans, LA, USA.
   

Buchkapitel

• Spann, M., & Stich, L. (2023). Pay-What-You-Want. In: Encyclopedia of Pricing, Andreas Hinterhuber (ed.), forthcoming.
   
• Spann, M., & Stich, L. (2023). Name-Your-Own-Price. In: Encyclopedia of Pricing, Andreas Hinterhuber (ed.), forthcoming.
   
• Stich, L., & Spann, M. (2023). Buyer Behavior in Pay-What-You-Want Pricing. In: New Directions in Behavioral Pricing, Chezy Ofir (ed.), World Scientific Publishing Company, forthcoming.