E-Business Strategies

• Course Number: 10606300
• Level: Master
• Scope: 4 SWS / 5 ECTS 
• Contact Person: Martin Möhle
• Further Links
  • WueStudy (Lecture)
  • WueStudy (Exercise)
  • WueCampus

Learning Objectives

• Become familiar with theoretical concepts of strategy development and implementation in the e-business context
• Understand the strengths and weaknesses of different frameworks and methods, as well as the conditions for their appropriate application
• Be able to apply the concepts to case studies and derive action-oriented recommendations
• Practice transferring these concepts to new entrepreneurial situations encountered in studies or professional contexts

Organisation

Lecture (starting CW 42)

• The lecture takes place Thursdays from 10:15 to 11:45 in lecture hall 162 (former Sparkasse).
• Kick-Off on 16.10.25
• The enrollment key will be announced during the introductory session.

Exercie (starting CW 45)

• The exercise session starts on 06.11.24, and takes place Thursdays from 14:15 to 15:45 Uhr in lecture hall 162.
• Case studies will be worked on to support a better understanding of the lecture.
• You have the opportunity to earn a grade bonus by working in small groups to analyze a case study and present it during the weekly exercise session. 

Exam

• The course concludes with a written final exam at the end of the lecture period.