Digital Strategy
Master lecture with exercise in the winter semester 2026/27. The kick-off takes place on 14.10.2026.
Dates
| Time | Room | Start | |
|---|---|---|---|
| Lecture | Wednesdays, 14:15 – 15:45 | Sparkassen-Hörsaal (Neue Universität) | 14.10.2026 (CW 42) |
| Exercise | Thursdays, 14:15 – 15:45 | Sparkassen-Hörsaal (Neue Universität) | 05.11.2026 (CW 45) |
| Exam | Written final exam at the end of the lecture period | ||
Exercise
- Case studies will be worked on to support a better understanding of the lecture.
- You have the opportunity to earn a grade bonus by working in small groups to analyze a case study and present it during the weekly exercise session.
- The enrollment key for WueCampus will be announced during the introductory session.
Learning Objectives
- Become familiar with theoretical concepts of strategy development and implementation in the e-business context
- Understand the strengths and weaknesses of different frameworks and methods, as well as the conditions for their appropriate application
- Be able to apply the concepts to case studies and derive action-oriented recommendations
- Practice transferring these concepts to new entrepreneurial situations encountered in studies or professional contexts
