Digital Business & Data Science B.Sc.

The basis of the program (1st - 3rd semester) is formed by methodological & application skills in the areas of data science & machine learning algorithms, optimization & decision support, data management, programming and econometrics. Through subject-specific introductory lectures in selected areas of business administration and economics, students also gain insights into the more advanced specializations, which serves as an orientation for the choice of majors in the specialization phase.

The fundamentals taught are deepened by business skills with a focus on digital business from the third semester onwards. According to their individual preferences, students choose two of the four offered specializations: Marketing & Innovation (MAIN), Finance & Accounting (FACT), IT & Operations (ITOP) and Economics (ECON). In addition, students acquire competencies in teamwork and the application of the learned data science methods to practice-oriented problems in the mandatory "Applied Data Science Project".

The program "Digital Business & Data Science" addresses people who are interested in data processing, analytical and optimizing methods as well as digital business models and business systems and at the same time want to complete a solid and comprehensive education in economics. It is therefore aimed at prospective students at the interface of the fields of economics, business informatics and artificial intelligence / data science. The goal of the bachelor's program is, on the one hand, direct entry into extremely forward-looking professional fields and, on the other hand, preparation for a variety of advanced master's degree programs.

Both the comprehensive training in the field of digital methods and the possibility of a targeted in-depth study of economic contents (in the fields of Marketing & Innovation, Finance & Accounting, IT & Operations as well as Economics) distinguish this program from alternative programs such as "Economics", "Business Informatics", "Digital Economy" or "Data Science".

The bachelor's program Digital Business and Data Science is characterized by a stronger focus on digital and data-driven business systems. Students learn important aspects of data science & machine learning algorithms, optimization & decision support, data management, programming, and econometrics in the first semesters.

Take the interest test at the University of Würzburg and find out!

The subject is open admission, i.e. anyone can enroll in the program regardless of their Abitur grade. In the first two semesters, students must show whether they are up to the demanding course of study. Those who are sure - "Business, that's my thing." - their performance at school will not stand in their way.

If you want to get involved besides your studies, the student organizations such as the student initiative ADF WiWi e.V., the student council, AISEC or the student stock exchange forum as well as working as a student assistant or tutor offer you the opportunity to actively participate in a lively campus.

The successful completion of the Bachelor's program in Business and Economics qualifies you in particular for the following Master's programs at JMU Würzburg: 

• International Economic Policy
• Management
• Information Systems