Deutsch Intern
Lehrstuhl für BWL und Wirtschaftsinformatik - Prof. Dr. A. Winkelmann

Lisa Straub

Sprechstunde: nach Vereinbarung

Forschungsinteressen:

  •       Hyperautomation
  •       Blockchain
  •       Design Thinking & Innovationsmanagement
  •       genAI
  •       Platformen
  •       Digital Finance
  •       Learning Environments
  •       Start-up and Entrepreneurship

Publikationen:

  • Zeiß, C., Straub, L., Greiner, M., Neis, M., Neis, N. and Winkelmann, A. (2025). Exploring Trust in DeFi Intermediaries: A Taxonomy and Archetypes for Guiding Blockchain-Based Investment Decisions in the Web. Internet Research. Forthcoming.
  • Straub, L. (2025). Motivating the Crowd: Theoretical and Practical Insights into Participant Dynamics in Innovation Crowdsourcing. AMCIS 2025 Proceedings. 4.
    [Full-Text]
  • Straub, L., Pietruschka, J., Zeiß, C., Tomitza, C, Ibrahimli, U., Muller, A., and Winkelmann, A., (2025) GenAI-Powered Organizational Transformation: Rethinking Change Management to Unlock New Potentials Fostering Augmentation and Automation. ECIS 2025 Proceedings. 13.  [Full-Text]
  • Straub, L., Zeiß, C., Greiner, M., Winkelmann, A., Lechner, U. (2025). Empowering SMEs Through a Co-opetition Platform: A Design Science Research Approach to Hyperautomation and Resilience. In: Chatterjee, S., vom Brocke, J., Anderson, R. (eds) Local Solutions for Global Challenges. DESRIST 2025. Lecture Notes in Computer Science, vol 15704. Springer, Cham.  [Full-Text]
  • Tomitza, C., Straub, L., Neis, N., Zeiß, C., Ibrahimli, U., Heß von Wichdorff, K., and Winkelmann, A. (2024). Change the Running System - Die Notwendigkeit der Verankerung der Hyperautomation in Management Control Systemen. Controlling - Zeitschrift für erfolgsorientierte Unternehmenssteuerung. [Full-Text]
  • Zeiß, C., Schaschek, M., Straub, L., Tomitza, C., Winkelmann, A. (2024). Re-intermediation of the crypto asset ecosystem by banks: An empirical study on acceptance drivers among the populace. Electron Markets 34, 37 (2024). [ Full-Text]
  • Straub, L., Schaschek, M., Tomitza, C., and Winkelmann, A. (2024). Fantastic AI text generations and where to trust them: It’s not magic, it’s science!". Wirtschaftsinformatik 2024 Proceedings. 104. [Full-Text]
  • Tomitza, C., Straub, L., Ibrahimli, U., Rützel, P., Zeiß, C., Kögler, W., and Winkelmann, A. (2024). How to Achieve Hyperautomation? Towards a Maturity Model for SMEs. Wirtschaftsinformatik 2024 Proceedings. 109. [Full-Text]
  • Zeiß, C., Straub, L., Hahn, V., Lang, K., Schaschek, M., Tomitza, C., Winkelmann, A. (2024). Designing for Banking Resilience: A DeFi E-Learning Solution. In: Mandviwalla, M., Söllner, M., Tuunanen, T. (eds) Design Science Research for a Resilient Future. DESRIST 2024. Lecture Notes in Computer Science, vol 14621. Springer, Cham. [Full-Text]
  • Tomitza, C., Spies, S., Ibrahimli, U., Zeiß, C., Straub, L., Winkelmann, A. (2024). Beyond E-Commerce: A Design Science Study into Crafting a Model for Customer-Centric M-Commerce. In: Mandviwalla, M., Söllner, M., Tuunanen, T. (eds) Design Science Research for a Resilient Future. DESRIST 2024. Lecture Notes in Computer Science, vol 14621. Springer, Cham. [Full-Text]
  • Zeiss, Christian; Straub, Lisa; Schaschek, Myriam; and Winkelmann, Axel. (2024). The Obscure World of Digital Assets — Design Principles for User-Centered Platforms. ECIS 2024 Proceedings. 4.​​​​​​ [Full-Text]
  • Tomitza, C., Schaschek, M., Straub, L., Winkelmann, A. (2025). What is the Minimum to Trust AI?—A Requirement Analysis for (Generative) AI-Based Texts. In: Beverungen, D., Lehrer, C., Trier, M. (eds) Conceptualizing Digital Responsibility for the Information Age. WI 2023. Lecture Notes in Information Systems and Organisation, vol 74. Springer, Cham.​​​​​​ [Full-Text]