Deutsch Intern
Lehrstuhl für BWL und Wirtschaftsinformatik - Prof. Dr. A. Winkelmann

Lisa Straub

Sprechstunde: nach Vereinbarung

Forschungsinteressen:

  • Hyperautomation
  • Blockchain
  • Design Thinking & Innovationsmanagement
  • genAI
  • Platformen
  • Digital Finance

Publikationen:

  • Straub, L., Pietruschka, J., Zeiß, C., Tomitza, C., Ibrahimli, U., Müller, A., Winkelmann, A. 2025. GenAI-Powered Organizational Transformation: Rethinking Change Management to Unlock new Potentials Fostering Augmentation and Automation. In Thirty-Third European Conference on Information Systems. AIS. forthcoming
  • Straub, L., Zeiß, C., Greiner, M., Winkelmann, A., Lechner, U., 2025. Empowering SMEs through a Co-Opetition Platform: A Design Science Research Approach to Hyperautomation and Resilience. In 20th International Conference on Design Science Research in Information Systems and Technology. Springer, Cham. forthcoming
  • Tomitza, C., Straub, L., Neis, N., Zeiß, C., Ibrahimli, U., Heß von Wichdorff, K., and Winkelmann, A. (2024). Change the Running System - Die Notwendigkeit der Verankerung der Hyperautomation in Management Control Systemen. Controlling - Zeitschrift für erfolgsorientierte Unternehmenssteuerung.
  • Zeiß, C., Schaschek, M., Straub, L., Tomitza, C., Winkelmann, A. Re-intermediation of the crypto asset ecosystem by banks: An empirical study on acceptance drivers among the populace. Electronic Markets 34,  37 (2024).
  • Straub, L., Schaschek M., Tomitza C., Winkelmann, A. (2024). Fantastic AI Text Generations and Where to Trust Them: It's not Magic, it's Science!. InWirtschaftsinformatik 2024 Proceedings, forthcoming.
  • Tomitza, C., Straub, L., Ibrahimli, U., Rützel, P., Zeiß, C., Kögler, W., and Winkelmann, A. (2024). How to Achieve Hyperautomation? Towards a Maturity Model for SMEs. InWirtschaftsinformatik 2024 Proceedings. forthcoming.
  • Zeiß, C., Straub, L., Hahn, V., Lang, K., Schaschek, M., Tomitza, C., & Winkelmann, A. 2024. Designing For Banking Resilience: A DeFi E-Learning Solution. In19th International Conference on Design Science Research in Information Systems and Technology. Springer, Cham.
  • Tomitza, C., Spieß, S., Ibrahimli, U., Zeiß, C., Straub, L., & Winkelmann, A. 2024. Beyond E-Commerce: A Design Science Study into Crafting a Model for Customer-centric M-Commerce. In19th International Conference on Design Science Research in Information Systems and Technology. Springer, Cham.
  • Zeiß, C., Straub, L., Schaschek, M., & Winkelmann, A., 2024. The obscured world of digital assets - Design principles for User-Centric Platforms. In Thirty-Second European Conference on Information Systems. AIS.
  • Tomitza, C., Schaschek, M., Straub, L. & Winkelmann, A. 2023. What is the Minimum to Trust AI?—A Requirement Analysis for (Generative) AI-based Texts. In Internationale Tagung Wirtschaftsinformatik 2023.