Lehrstuhlinhaberin
Prof. Dr. Jana-Kristin Prigge
Kurzbiographie
- Studium der Betriebswirtschaftslehre an der Universität Mannheim
- Promotion und Habilitation im Fach Marketing an der Universität Mannheim
- Visiting Assistant Professor an der Penn State University, USA
- Mehrjährige Tätigkeit bei der Deutschen Bank im Bereich Private & Business Clients (u.a. Projekte zur Vertriebsgestaltung und Digitalisierung)
- Leiterin der Forschungsgruppe Digital Marketing & E-Commerce an der Universität Würzburg
- Veröffentlichungen in Top Tier Journals (u.a. Journal of Marketing, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Product Innovation Management)
Forschungsschwerpunkte
- Innovationsmanagement (Role of the sales force in new product development, Internet of Things)
- Start-Up- und Gründungs-Marketing (Marketing in New Ventures, International Venture Development)
- Mehrkanalmanagement (Multi channel behavior, Management of online vs. offline channels)
- E-Commerce (Sustainable customer behavior in digital settings, Steering of webshop user behavior, Social Media Marketing)
Ausgewählte Publikationen
Monetization of internet-of-things systems: how interoperability drives customer acquisition, retention, and expansion (2025), together with A. Fürst, R. Friedrich, and E. Moosbrugger, International Journal of Research in Marketing, forthcoming.
Linking sales force integration into NPD to salesperson retention: toward a systematic framework (2024), together with K. Schwehm and I. Sieberz, Journal of Personal Selling & Sales Management 44 (3), 315-334.
The role of marketing in new ventures: How marketing activities should be organized in firms’ infancy (2023), together with A. Fürst, M. Gabrielsson, and P. Gabrielsson, Journal of the Academy of Marketing Science, 51 (5), 966-989.
The role of departmental thought worlds in shaping escalation of commitment in new product development projects (2020), together with A. Weeth and Ch. Homburg, Journal of Product Innovation Management, 37 (1), 48-73.
Organizational multichannel differentiation: an analysis of its impact on channel relationships and company sales success (2017), together with A. Fürst and M. Leimbach, Journal of Marketing, 81 (1), 59-82.
Patient empowerment: A cross-disease exploration of antecedents and consequences (2015), together with B. Dietz, C. Homburg, W.D. Hoyer, and J. Burton, International Journal of Research in Marketing, 32 (4), 375-386.
Exploring subsidiary desire for autonomy: A conceptual framework and empirical findings (2014), together with Ch. Homburg, Journal of International Marketing, 22 (4), 21-43.
A customer perspective on product eliminations: how the removal of products affects customers and business relationships (2010), together with Ch. Homburg and A. Fürst, Journal of the Academy of Marketing Science, 38 (5), 531-549.
