Intern
Lehrstuhl für BWL und Marketing

Advanced Seminar Marketing & Entrepreneurship

Topics

- This seminar is exclusively for students of the Master's programme Management International -

Thank you for your interest in a master's seminar at our chair. We offer topics in the areas of digital marketing, e-commerce, sustainability marketing, sales management, luxury marketing, new technologies in marketing (e.g. AI, blockchain), etc. The specific list of topics will be announced after allocation to the chair.

 

Application and procedure

1. General information

  • Processing time:
  • Scope:
  • Language:
  • Supervision:
  • Organization: 

8 weeks from registration of the topic
20 pages (+/- 10 %)
English
Group dates; Group appointments; individual meetings by arrangement
WueCampus course room

2. Admission requirements and topic allocation

  • If possible, at least one module of our chair should have been successfully completed.

3. Application process

  • Applications for the master seminar are made centrally via the FLIP portal.
  • The application deadline can be found on the pages of the Office of the Dean of Studies
  • If you have indicated the application to our chair as priority 1, please upload one (!) PDF file with your current transcript of records to the platform.

  • IMPORTANT: Please upload only one (!) PDF file. Application documents that are incomplete and/or not submitted on time cannot be considered.

  • The order in which applications are received has no relevance to the selection process.

Schedule winter semester 2025/26

Wed, September 17th 2025, 09:30 am

(online via Zoom)   
  • Kick-off event (introduction to scientific work)
  • Official registration of topic and seminar paper

tbd

(online via Zoom)   

 Literature research seminar

Week from September 22nd 2025

 Discussions on the outline

Fri, October 31st 2025, 09:15 am

(online via Zoom)

 Group appointment

Wed, November 12th 2025; 23:59 pm

 Submission of the paper

Mon, November 17th 2025, tbd 

Tue, November 18th 2025, tbd

Room tbd

 Seminar presentations

Further information on the central registration period can be found on the pages of the Faculty of Business Administration and Economics.

 

Formal guidlines

Please note our guidelines for the formal design of academic papers.

 

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