Advanced Seminar Marketing & Entrepreneurship (Master Management International)

Topics

- This seminar is exclusively for students of the Master's programme Management International -

Thank you for your interest in a master's seminar at our chair. We offer topics in the areas of digital marketing, e-commerce, sustainability marketing, sales management, luxury marketing, new technologies in marketing (e.g. AI, blockchain), etc. The specific list of topics will follow shortly.

Application and procedure

1. General information

Processing time:
Scope:
Language:
Supervision:
Organization:

8 weeks from registration of the topic
20 pages (+/- 10 %)
English
Group dates; Group appointments; individual meetings by arrangement
WueCampus course room

2. Admission requirements and topic allocation

If possible, at least one module of our chair should have been successfully completed.

3. Application process

Applications for the master seminar are made centrally via the FLIP portal.
The application deadline can be found on the pages of the Office of the Dean of Studies
If you have indicated the application to our chair as priority 1, please upload one (!) PDF file with your current transcript of records to the platform.

IMPORTANT: Please upload only one (!) PDF file. Application documents that are incomplete and/or not submitted on time cannot be considered.
The order in which applications are received has no relevance to the selection process.

Schedule summer semester 2026

Mon, March 16th 2026, 09:30 am (online via Zoom)	Kick-off event (introduction to scientific work) Official registration of topic and seminar paper
tba	Literature research seminar
Week from March 23rd 2026	Discussions on the outline
Thu, April 30th 2026, 09:15 am (online via Zoom)	Group appointment
Mon, May 11th 2026, 11:59 pm	Submission of the paper
Tue, May 19th 2026, 11:59 pm	Submission of the presentation
Wed, May 20th 2026, exp. 12:00 to 04:00 pm	Seminar presentations

Further information on the central registration period can be found on the pages of the Faculty of Business Administration and Economics.

Formal guidlines

Please note our guidelines for the formal design of academic papers.

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