Deutsch Intern
Chair of Business Administration and Marketing

Seminar Marketing Strategy


Thank you for your interest in a master's seminar at our chair. You find a list of the topics advertised for the winter semester 2024/25 here.

Application and procedure

1. General information

  • Processing time:
  • Scope:
  • Language:
  • Supervision:
  • Organization: 

8 weeks from registration of the topic
20 pages (+/- 10 %)
English recommended (German language possible)
Group dates;
Group appointments; individual meetings by arrangement
WueCampus course room

2. Admission requirements and topic allocation

  • If possible, at least one module of our chair should have been successfully completed.
  • You can view and prioritize the topics above (please indicate at least four topics in preferred order → indicate topic number and title).

3. Application process

  • Applications for the master seminar are made centrally via the FLIP portal.
  • The application deadline can be found on the pages of the Office of the Dean of Studies
  • If you have indicated the application to our chair as priority 1, please upload one (!) PDF file with the following documents to the platform:  
  1. Current transcript of records
  2. List of at least 4 of the topics in prioritized order (number and title) & short letter of motivation for the selected topics
  3. Curriculum vitae with the usual information
  4. Overview of the registered exams
  • IMPORTANT: Please upload only one (!) PDF file. Application documents that are incomplete and/or not submitted on time cannot be considered.

  • The order in which applications are received has no relevance to the selection process.

Schedule winter semester 2024/25

Wed, September 18th 2024, time tbd

(online via Zoom)

  • Kick-off event (introduction to scientific work)
  • Official registration of topic and seminar paper

Week from September 23rd 2024

Discussions on the outline

probably Mon, November 4th 2024, time tbd

(online via Zoom)

Group appointment

Wed, November 13th 2024

Submission of the paper 

probably November 26th/27th 2024, time and room tbd

Seminar presentations

Further information on the central registration period can be found on the pages of the Faculty of Business Administration and Economics.


Formal guidlines

Please note our guidelines for the formal design of academic papers.


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