Completed third-party funded projects
Project duration: 01.10.2021 - 28.02.2022
Project description
The tasks involved in the project to redesign and further develop a B2B online store included
- Setting up a Google Analytics property for the independent evaluation of visitor data
- CMS with integrated store function and multiple contact options based on Shopware
- Installation and configuration of a shopware-based website and template implementation
- Search engine optimization
- Product integration
- Conception of Google Ads
- Development of a long-term online marketing strategy
- Detailed competitor analysis including report creation regarding competitor websites, SEO and social media activities
Project duration: 18.10.2021 - 17.03.2022
Project description
LIKE is an online-based learning platform for interactive and collaborative e-commerce training that offers multifunctional and interactive educational opportunities on e-commerce topics to learners and teachers from different contexts and across different educational levels.
It offers interactive educational opportunities on e-commerce topics (i.e. digital marketing, webshop / website design, data protection and data usage) to learners and teachers from different fields and institutions and at different educational levels. The modules and learning content of LIKE can be integrated into learning management systems (e.g. Moodle) and the acquired learning certificates can be imported into the national education platform.
The goal of LIKE was the basic technical connection of LIKE to the national education platform as well as the conception and prototypical implementation of the platform.
Project duration: 01.05.2020 - 31.12.2022
Project description
The network for digital transformation and networked products is part of the Center for Digital Experimentation (ZDEX), an initiative of the European Social Fund (ESF) and the University of Würzburg.
In the ESF-ZDEX, small and medium-sized enterprises (SMEs) from northern Bavaria can now approach and experience digital change experimentally - supported by the latest scientific findings.
You are welcome to get to know ESF-ZDEX personally at one of the next events. You can also find out more about ESF-ZDEX in a podcast episode by Prof. Dr. Prigge.
The network offers you the latest insights and application options on a variety of topics related to digital transformation, such as
- Digitalization of internal processes
- Networked products / Internet of Things (e.g. M2M communication via RFID)
- Artificial intelligence, machine learning & recommender systems
- E-commerce (e.g. setting up websites and online stores)
- E-marketing (e.g. search engine marketing such as SEO/SEA, social media marketing)
- E-CRM (e.g. strengthening customer relationships through multi-channel/omni-channel management)
Project duration: 15.09.2022 - 14.09.2024
Project description
LIKE is an online-based learning platform for interactive and collaborative e-commerce training that offers multifunctional and interactive educational opportunities on e-commerce topics to learners and teachers from different contexts and across different educational levels.
It offers interactive educational opportunities on e-commerce topics (i.e. digital marketing, webshop / website design, data protection and data usage) to learners and teachers from different fields and institutions and at different educational levels. The modules and learning content of LIKE can be integrated into learning management systems (e.g. Moodle) and the acquired learning certificates can be imported into the national education platform.
As part of LIKE2, the LIKE e-commerce learning platform is to be continuously expanded and the specific options for interacting with the national education platform are to be implemented.
