Deutsch Intern
Chair of Business Administration and Marketing

Completed third-party funded projects

Here you will find all information on completed third-party funded projects.

Project duration: 18.10.2021 - 17.03.2022

Project description

LIKE is an online-based learning platform for interactive and collaborative e-commerce training that offers multifunctional and interactive educational opportunities on e-commerce topics to learners and teachers from different contexts and across different educational levels.

It offers interactive educational opportunities on e-commerce topics (i.e. digital marketing, webshop / website design, data protection and data usage) to learners and teachers from different fields and institutions and at different educational levels. The modules and learning content of LIKE can be integrated into learning management systems (e.g. Moodle) and the acquired learning certificates can be imported into the national education platform.

The goal of LIKE was the basic technical connection of LIKE to the national education platform as well as the conception and prototypical implementation of the platform.

Project duration: 01.10.2021 - 28.02.2022

Project description

The tasks involved in the project to redesign and further develop a B2B online store included

  • Setting up a Google Analytics property for the independent evaluation of visitor data
  • CMS with integrated store function and multiple contact options based on Shopware
  • Installation and configuration of a shopware-based website and template implementation
  • Search engine optimization
  • Product integration 
  • Conception of Google Ads
  • Development of a long-term online marketing strategy
  • Detailed competitor analysis including report creation regarding competitor websites, SEO and social media activities