Deutsch Intern
Chair of Business Administration and Marketing

Product and innovation management

Innovative products and technologies, as well as approaches for their successful marketing, are becoming increasingly important. This applies to new ventures (start-ups or young companies) as well as established companies. In addition to products related to artificial intelligence, the networking of products and their interaction with users is also becoming increasingly important. Our research is intended both to generate generally valid findings for science and to provide results for direct application in a practical context (e.g. in spin-offs).