Deutsch Intern
Chair of Business Administration and Marketing

Alexander Mauer (M.Sc.)

Alexander Mauer

Research Assistant
Chair of Business Administration and Marketing
Sanderring 2
97070 Würzburg
Building: Neue Universität
Room: 392

Office hours: After prior registration by e-mail.

Alexander Mauer

Short biography

  • Since 12/2022: Research Assistant - Chair of Digital Marketing & E-Commerce of Prof. Dr. Prigge
  • M. Sc. - Management (University of Würzburg with semester abroad at INSEEC Paris)
  • Internship - Audi AG
  • Internship and bachelor thesis - DWA Media GmbH
  • B. A. - Business Management (Campus M21 Munich)

Main research areas

  • Strategic Marketing
  • Digital Marketing
  • Luxury Marketing
  • Sustainability Marketing