Deutsch Intern
Chair of Business Administration and Marketing

Completed practical projects

Here you will find all information on completed practical projects.

Project duration: 01.05.2020 - 31.12.2022

Project description

The network for digital transformation and networked products is part of the Center for Digital Experimentation (ZDEX), an initiative of the European Social Fund (ESF) and the University of Würzburg.
In the ESF-ZDEX, small and medium-sized enterprises (SMEs) from northern Bavaria can now approach and experience digital change experimentally - supported by the latest scientific findings.

You are welcome to get to know ESF-ZDEX personally at one of the next events. You can also find out more about ESF-ZDEX in a  podcast episode by Prof. Dr. Prigge.

The network offers you the latest insights and application options on a variety of topics related to digital transformation, such as

  • Digitalization of internal processes
  • Networked products / Internet of Things (e.g. M2M communication via RFID)
  • Artificial intelligence, machine learning & recommender systems
  • E-commerce (e.g. setting up websites and online stores)
  • E-marketing (e.g. search engine marketing such as SEO/SEA, social media marketing)
  • E-CRM (e.g. strengthening customer relationships through multi-channel/omni-channel management)