Deutsch Intern
  • none
Chair of Business Administration and Marketing

Current third-party funded projects

Here you will find all information on current third-party funded projects.

Project description

DiReKT addresses the growing challenges of digital transformation, which are placing increasing pressure on small and medium-sized enterprises (SMEs) in particular. Supply chain issues, skills shortages, and the adoption of new digital technologies, in particular, place high demands on SMEs, which often have only limited capacity to independently establish the flexible and resilient structures required to meet these challenges.

The project’s goal is therefore to bridge the gap between theoretical insights and practical applications by (further) developing actionable use cases with selected companies, in order to support these companies in further developing their existing digital products or services. This will be achieved through the targeted use of AI systems that, in particular, make the critical parts of value chains more resilient by taking over redundant and critical tasks without destabilizing existing work structures.

The focus is on the practice-oriented further development of innovative and economically viable high-end solutions that sustainably improve the resilience of value chains while simultaneously strengthening the competitiveness of SMEs, thereby creating a forward-looking model with best-practice approaches for the resilience and stability of the single market.

For more information about the project, click here: https://efre-direkt.de/

Project description

The Forum Artificial Intelligence and Digital Transformation is an initiative of the European Social Fund Plus (ESF+) and the University of Würzburg.

Through the KIdT Forum, Bavarian SMEs gain valuable insights into various areas of AI and digital transformation by engaging with academic experts from the University of Würzburg. Funded by the European Social Fund Plus, the project is aimed at small and medium-sized enterprises in Bavaria that want to explore future opportunities and optimize their day-to-day business processes. 

The forum offers the latest insights and practical applications on a wide range of topics related to digital transformation, such as

  • Generative AI
  • Digital Marketing & Website Optimization
  • Social Robots
  • Data Analysis

For more information about the project, click here: https://www.informatik.uni-wuerzburg.de/forum-kidt/

Project description

The increasing use of the internet by children and young people means that they are confronted with a wide range of online-based media content - at the same time, they are at great risk of becoming victims of online hate. In online social media, however, children and young people are also increasingly coming into contact with influencers, with whom they often build up a certain, sometimes close, trusting relationship and in whose communities they increasingly exchange information.

Influencers are generally commercially oriented and research has so far focused purely on the commercial side of influencers. However, against the backdrop of the pronounced trust that many children and young people have in influencers, the question arises as to how the influence of influencers can also be used for socially relevant or charitable projects and campaigns, e.g. against hate on the internet.

As part of a Germany-wide campaign with around 200 influencers against hate on the internet, the potential of social media influencers in the context of charitable collaborations, particularly with a focus on hate on the internet, will be investigated.