Deutsch Intern
Chair of Business Administration and Marketing

Bachelor thesis


Thank you for your interest in a bachelor thesis at our chair. You find a list of the topics advertised for the winter semester 2024/25 here.

Please select at least four topics and prioritize them in your application (indicate topic number and title).

Application and procedure

1. General information

  • Processing time:
  • Scope:
  • Language:
  • Supervision:
  • Organization:

8 weeks from registration of the topic
30 pages (+/- 10 %)
English recommended (German language possible)
Group appointments; i
ndividual meetings by arrangement
WueCampus course room

2. Admission requirements and topic allocation

  • At least 100 ECTS points are required from the compulsory modules, compulsory elective modules and key qualifications.
  • If possible, at least one module of our chair should have been successfully completed.
  • You can view and prioritize the topics above (please indicate at least four topics in preferred order (indication of topic number and title).

3. Application procedure

  • Applications for the bachelor thesis are made centrally via the FLIP-Portal.
  • The application deadline can be found on the pages of the Office of the Dean of Studies
  • If you have indicated the application to our chair as priority 1, please upload one (!) PDF file with the following documents to the platform: 
  1. Current transcript of recors
  2. List of at least 4 of the topics in prioritized order (number and title) & short letter of motivation for the selected topics
  3. Curriculum vitae with the usual information
  4. Overview of the registered exams
  • IMPORTANT: Please upload only one (!) PDF file. Application documents that are incomplete and/or not submitted on time cannot be considered.

  • The order in which applications are received has no relevance to the selection process.

  • As part of the bachelor's theses, a mandatory short seminar on marketing research is planned. This will take place in a total of 4 blocks, divided over 2 days. The appointments are listed under the “Scheduling” section.

Schedule winter semester 2024/25

Wed, September 18th 2024, time tbd

(online via Zoom)

Kick-off event (Introduction to scientific work)

Official registration of topic and thesis

probably Tue, September 24th 2024, 09:00 am (zoom)
    Short seminar marketing research block 1
probably Tue, September 24th 2024, 11:00 am (zoom)
    Short seminar marketing research block 2
probably Wed, September 25th 2024, 09:00 am (zoom)
    Short seminar marketing research block 3
probably Wed, September 25th 2024, 11:00 am (zoom)
    Short seminar marketing research block 4
Week from September 23rd 2024 Discussions on the outline
Mon, November 4th 2024, time tbd

(online via Zoom)

Group appointment
Wed, November 13th 2024 Submission of the thesis at the examination office

Further information on the central registration period can be found on the pages of the Faculty of Business Administration and Economics.


Formal guidlines

Please note our guidelines for the formal design of academic papers.


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