Deutsch Intern
Chair of Business Administration and Marketing

Social Commerce (vhb)

The transition from Web 1.0 to Web 2.0 was a milestone for the Internet - from static to interactive, Social Media and strong E-Commerce emerged. These areas merged into Social Commerce. The course covers the origins and basics of Social Media & E-Commerce, defines social commerce, examines its business application, takes a look at future technologies (Web 3.0) and considers sustainability. This gives you a wide range of perspectives for understanding and shaping social commerce.


Course structure:

1. The path to Social Commerce
2. Basics of Social Commerce
3. Social Commerce
4. Social Commerce management - integration into everyday business life
5. Social Commerce in the future - influence of new technologies
6. Social Commerce - acting responsibly

Learning and qualification objectives

  • Understanding the basics of social commerce (also from the areas of marketing & e-commerce)
  • Application of the course content to develop a social commerce strategy
  • Self-competence through independent processing of the course content 
  • Social competence (in particular communication and cooperation) through the joint processing of parts of the portfolio examination

Teaching/learning format: Virtual lecture


You can find further information as well as the course demo and registration options via the link

We are on Instagram and LinkedIn!

Feel free to follow us on Instagram  and LinkedIn where we share news about internships, own positions, our research and more!