Marketing
Course description:
In this lecture, students learn the basic principles of marketing and its central fields of application. Using concrete examples, the objectives and principles of marketing are explained in a practical way and central implementation strategies are presented in different contexts.
Tentative course structure:
1. Introduction to marketing
2. Basics of product management
3. Basics of price management
4. Basics of communication management
5. Basics of sales management
6. Basics of market research
7. Marketing in different contexts
Dates:
1. Lecture
- Start: Tue, April 23, 2024
- Time: every Tuesday, 8:30 to 10:00 a.m. in the Audimax
- Lecturer: Prof. Dr. Jana-Kristin Prigge
2. Tutorial
- Start: Thu, May 23, 2024
- Time: always Thursday, 10:15 to 11:45am in HS 166 (Brose) / 12:15 to 13:45pm in HS 166 (Brose)
- Instructor: Marina Zangerle
Language: German
Examination: 60-minute written exam
