Marketing

Course description:

In this lecture, students learn the basic principles of marketing and its central fields of application. Using concrete examples, the objectives and principles of marketing are explained in a practical way and central implementation strategies are presented in different contexts.

 

Tentative course structure:

1. Introduction to marketing
2. Basics of product management
3. Basics of price management
4. Basics of communication management
5. Basics of sales management
6. Basics of market research
7. Marketing in different contexts

 

Dates:

1. Lecture

• Start: Tue, 29th April 2025 
• Time: every Tuesday, 10:15 am to 11:45 am in the Audimax
• Lecturer: Prof. Dr. Jana-Kristin Prigge

2. Tutorial

• Start: Thu, 22nd May 2025
• Time: Two groups; Group 1: Thursdays, 10:15 to 11:45 a.m. in Room 318; Group 2: Thursdays, 12:15 to 1:45 p.m. in Room 414
• Instructor: Marina Zangerle
   

Language: German

Examination: 60-minute written exam