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  • Alte Mainbrücke mit Festungsblick
  • Alte Mainbrücke mit Festungsblick
Faculty of Business Management and Economics

Digital Business & Data Science B.Sc.

Our new bachelor's degree program!

Dive into the "Digital Business & Data Science" degree program at the University of Würzburg and become part of the digital revolution. At a time when digitization is sweeping all areas of business, it is crucial to acquire the necessary skills to actively shape this transformation.


Enrollment as of winter semester 2024/25!

Structure of the bachelor's program Digital Business & Data Science at the University of Würzburg as of WS2024/25

Details on the program

Before you start your degree programme, you have the opportunity to take part in one of our Bachelor orientation tutorials (BOT). There you will receive valuable insights and information about the Bachelor's degree programme at the Faculty of Business Management and Economics before the start of the semester. 
The aim is to deal with topics, questions and problems that experience has shown to occur particularly at the beginning of the degree programme and thus optimally prepare students for the start of their studies.

The basis of the program (1st - 3rd semester) is formed by methodological & application skills in the areas of data science & machine learning algorithms, optimization & decision support, data management, programming and econometrics. Through subject-specific introductory lectures in selected areas of business administration and economics, students also gain insights into the more advanced specializations, which serves as an orientation for the choice of majors in the specialization phase.

The fundamentals taught are deepened by business skills with a focus on digital business from the third semester onwards. According to their individual preferences, students choose two of the four offered specializations: Marketing & Innovation (MAIN), Finance & Accounting (FACT), IT & Operations (ITOP) and Economics (ECON). In addition, students acquire competencies in teamwork and the application of the learned data science methods to practice-oriented problems in the mandatory "Applied Data Science Project".

The program "Digital Business & Data Science" addresses people who are interested in data processing, analytical and optimizing methods as well as digital business models and business systems and at the same time want to complete a solid and comprehensive education in economics. It is therefore aimed at prospective students at the interface of the fields of economics, business informatics and artificial intelligence / data science. The goal of the bachelor's program is, on the one hand, direct entry into extremely forward-looking professional fields and, on the other hand, preparation for a variety of advanced master's degree programs.

Both the comprehensive training in the field of digital methods and the possibility of a targeted in-depth study of economic contents (in the fields of Marketing & Innovation, Finance & Accounting, IT & Operations as well as Economics) distinguish this program from alternative programs such as "Economics", "Business Informatics", "Digital Economy" or "Data Science".

The program is open admission without NC, as of end of July 2024 you can easily enroll online for the winter semester 2024/25.

Admission: the study program is open admission without a minimum grade point average, from ~ July 20th, 2023 you can easily enroll online

Enrollmentenrollment will be handled completely online (possible from mid-July)

Further information: all information about application and enrollment can be found on the website of the student office.


Career prospects

In the age of digital transformation, there is a continuous and high demand for well-qualified specialists who are needed for digitization projects as well as for tasks related to the intelligent processing of large amounts of data. The "Digital Business and Data Science" degree program prepares students for management tasks at the interface between business and IT, such as those required in the following career profiles:

  • Data Scientists
  • Data/Business Analysts
  • Data Science/Machine Learning Product Manager

Likewise, graduates are prepared for specialized careers in fields such as marketing, innovation, finance, accounting, economics, supply chain management, and other areas where data-based management methods are applied.

In addition to the possible career entry, graduates are qualified for further master degree programs in the course of their studies. At Julius Maximilian University, for example, it is possible to continue studies in the master's programs "Management", "Information System" and "International Economic Policy". In general, master's degree programs that focus on information-processing and data-analytical methods and/or on the development and design of digital business models are particularly suitable.

Semester abroad at the University of Würzburg

Studying abroad is not only a good opportunity to get to know the people, culture and language of another country - it is also very valuable for the academic education as well as for the personal development of the students.

Studying at a foreign university is therefore actively encouraged by the Faculty of Business Management and Economics. For example, students receive support through:

  • an information event at the beginning of each semester
  • a dedicated contact person at the faculty for study abroad: Michaela Briglmeir
  • individual advice in the search for a suitable partner university
  • tips for finding an apartment

Best of all: after prior consultation and review, many courses taken abroad can be recognized within the Bachelor of Digital Business & Data Science.

You can find more information about studying abroad on the International page.

You'll find further testimonials from our students about their stay abroad on our Instagram channel. Have a look!

FAQ's - Bachelor Digital Business & Data Science (B.Sc.) at the University of Würzburg

The bachelor's program Digital Business and Data Science is characterized by a stronger focus on digital and data-driven business systems. Students learn important aspects of data science & machine learning algorithms, optimization & decision support, data management, programming, and econometrics in the first semesters.

Take the interest test at the University of Würzburg and find out!

The subject is open admission, i.e. anyone can enroll in the program regardless of their Abitur grade. In the first two semesters, students must show whether they are up to the demanding course of study. Those who are sure - "Business, that's my thing." - their performance at school will not stand in their way.

If you want to get involved besides your studies, the student organizations such as the student initiative ADF WiWi e.V., the student council, AISEC or the student stock exchange forum as well as working as a student assistant or tutor offer you the opportunity to actively participate in a lively campus.

The successful completion of the Bachelor's program in Business and Economics qualifies you in particular for the following Master's programs at JMU Würzburg: 

For individual questions such as credit transfer, change of subject, double degree program and post-graduate studies, please contact the Student Office first to clarify formalities and then come back to our Student Advisory Service.


Not the right one for you? Take a look at our other bachelor's degree programs!

More Information

Jana Michel
Jana Michel
Bachelor coordinator and subject advisor

Consultation hours: Tuesday, 9-11 a.m.
Building: New University / Room: 291
Phone: 0931 31-89967


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