Deutsch Intern
Chair of Business Administration and Marketing

Entrepreneurial Venture Development: From the idea to the business plan (project module)


In today's dynamic and competitive business world, the ability to turn innovative ideas into successful start-ups is of immense value. The project module " Entrepreneurial Venture Development: From Idea to Business Plan" is designed to equip students with the knowledge, skills and confidence to take their start-up concepts from idea to comprehensive business strategy. The aim of this module is the independent development of a business plan including a comprehensive marketing concept, which is to be presented at the end of the project module. The business plan should not only contain information about the business idea, the founding team, etc., but also specific statements (if necessary, based on an empirical study) about the market assessment, the competitive situation, the price and revenue model, marketing and communication measures, sales concept, risk analysis, etc.


Target group

The project module is aimed at Master's students (also in existing teams) who already have their own business idea and would like to develop a concrete business plan including a marketing concept for it under the guidance of the Digital Marketing & E-Commerce team. It is not important how advanced the idea is. Students with ideas at an early stage can also take part in the project module and develop them further.


Structure and application

1. General information 

  • The aim of this module is the independent development of a business plan including a comprehensive marketing concept for your own business idea
  • Project module (10 ECTS)
  • The prerequisite is your own business idea (alone or as a team). We also recommend that you have completed at least one module of our research group and, above all, have a very high level of motivation for the module topic
Processing time: 10 weeks from kick-off
Scope: Written elaboration of the business plan (text; approx. 20 pages) & 15-minute final presentation plus discussion
Language: German
Supervision: Group sessions; individual sessions by arrangement
Organizaion: WueCampus
Can be credited to: see WueStudy


2. Application

  • For summer term 2024, please send us the following information by Wednesday, March 20th, 2024 to  Simon Mütze 
  • You will receive information regarding acceptance/rejection of participation in the project module in summer term 2024 by Fri, March 22nd, 2024
  • IMPORTANT: Please send only one (!) PDF file. Incomplete application documents and/or those not submitted by the deadline cannot be considered
  1. Short letter of motivation with a description of the business idea
  2. Current curriculum vitae
  3. Current transcript of records
  • IMPPORTANT: You can also apply as a team.


Scheduling summer semester 2024

Mon, April 8th, 11:00 am - 12:30 pm

(online via Zoom)

  • Kick-off event (Introduction to scientific work)
  • Official registration

expected Fri, April 19th, May 5th, May 24th & June 7th

1:00 - 2:30 pm (via Zoom) 

Interim reports (each students reports for 10 minutes, followed by 10 minutes of discussion)

Mon, June 17th, 11:59 pm

Submission of the business plan

expected Thu, June 20th, 11:30 am


Final presentations


Formal guidelines

Please note our Guidelines for the formal design of scientific papers.


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