Deutsch Intern
Chair of Business Administration and Marketing

Kevin Schwehm (M.Sc.)

Kevin Schwehm

Research Assistant
Chair of Business Administration and Marketing
Sanderring 2
97070 Würzburg
Building: Neue Universität
Room: 393

Office hours: After prior registration by e-mail.

Kevin Schwehm

Short biography

  • Since April 2020: Research assistant at the Chair of Digital Marketing and E-Commerce of Prof. Dr. Prigge
  • M. Sc. in Business Informatics at the University of Würzburg  
  • Since 2017: Self-employed in the field of online marketing (focus on influencer marketing) and in the event industry
  • B. Sc. in Business Administration at the University of Mannheim and the ESSEC Business School in Paris
  • Internships for PwC in Mannheim and Frankfurt and EY in Munich
  • 2016-2017 Stairway program from PwC in Paris

Main research areas

  • Social Media Content Analysis
  • Influencer Marketing
  • Virtual Influencers
  • E-Commerce
  • E-Marketing (SEA, SEO, Social Media)