Marketing for Start-ups (vhb)

This course offers you a systematic introduction to marketing in start-ups – starting with foundational concepts and the specific framework conditions young companies face. Step by step, we will explore essential topics such as market strategies, product and pricing management, and communication and sales strategies for start-ups.

Each chapter includes practical examples, concise mini-cases, and interactive exercises that help you not only understand the material but also apply it actively. The goal is to develop a solid understanding of marketing that is specifically tailored to the dynamic demands and limited resources of start-ups.

 

Course structure:

Chapter 1: Introduction to Marketing for Start-ups

Chapter 2: Marketing Organization in Start-ups

Chapter 3: Core Market Strategies for Start-ups

Chapter 4: Product Management for Start-ups

Chapter 5: Pricing Management for Start-ups

Chapter 6: Communication Management for Start-ups

Chapter 7: Sales Management for Start-ups

 

Teaching/learning format: Virtual lecture

 

You can find further information as well as the course demo and registration options via the link https://kurse.vhb.org/VHBPORTAL/kursprogramm/kursprogramm.jsp