Sales and Communications Management
Course description:
"Sales & Communications Management" focuses on effective sales and communication strategies to prepare students for demanding market-oriented tasks in management.
Tentative course structure:
- Introduction
- Design of the sales system
- Strategic sales management
- Management of salespeople
- Basics of communication management
- Management of of communication measures
- Classic communication tools
- Digital communication tools
Dates:
1. Lecture
- Start: Thu, October 16th, 2025
- Time: every Thursday, 8:30 to 10:00 a.m. online via zoom
- Lecturer: Prof. Dr. Jana-Kristin Prigge
2. Tutorial
- Start: Mon, November 17th, 2025
- Time: Two groups; Group 1: Mondays, 08:30 to 10:00 a.m. online via zoom; Group 2: Mondays, 12:15 to 1:45 p.m. online via zoom
- Instructor: Simon Mütze
Language: English
Examination: 60-minute written exam